KENDRA PEAVY

COMMUNICATIONS Strategist & certified EXECUTIVE COACH

brand development | CONTENT CREATION | RESPONSIBLE BUSINESS STRATEGY

Accomplished communications professional consistently recognized for strategic programming, content creation and team development initiatives. A creative problem solver who helps executives and companies craft their story through results-driven communications solutions. An optimistic leader with a passion for responsible business, training and photography, plus an MFA in Creative Writing and a graduate certification in professional coaching.

EXPERTISE

• Communications & PR Strategy

• Business & Creative Writing

• Executive Brand Strategy

• Content Creation

• International Partnerships

• Business Development

• Coaching & Career Development

EXPERIENCE

S’well, New York, NY (02/17-Present)
Global manufacturer, wholesaler and retailer of stainless steel, reusable products

VP, Global Communications

• Lead global communications strategy and execution for the brand, managing internal teams and external partners

• Oversee evolution and execution of responsible business strategy, including sustainability and charity efforts tied to UNICEF, Million Bottle Project

• Guide written content for consumer marketing, sales and trade relations

ROLEVATE, Brooklyn, NY (01/14-01/18)
Career empowerment company providing coaching, training and consulting services to entrepreneurs and professionals in transition

Founder, Chief Empowerment Officer

• Helped individuals define success, align goals with action and feel empowered via professional coaching services

• Created and implemented curriculum tied to career growth, personal brand development, interviewing/resume writing, vision and goal-setting, work/life balance

• Supported international professionals in navigating the US market

• Conducted personal brand audits and developed digital strategies to improve optimization and consistency across channels

• Created and distributed content tied to all facets of career success and life happiness

DiGennaro Communications, New York, NY (09/08-01/17)
Boutique B2B, public relations agency specializing in corporate communications for advertising, media, digital and tech brands

General Manager, Director of Development

• Strategized and assisted with agency operations as executive committee member: new business acquisition, recruitment, team selection/allocation, performance reviews

• Created and managed training program, developing curriculum to grow PR skills for 35 employees via panels, peer-to-peer discussions, international exchange, external training

• Managed B2B public relations programs for 10-12 accounts, tracked trends, developed bylines and blogging strategies, provided positioning and PR counsel to C-suite executives for national and international brands such as S’well, Project WorldWide, TalkPoint, Deep Focus, McDonald’s

• Launched DGC’s social media program, creating agency best practices in content creation, community development, event activation, plus new agency offering and revenue

RLM Public Relations, New York, NY (08/07-09/08)
Provocative public relations agency focused on tech, education and startups                                        

Account Manager

• Managed B2B/D2C PR programs including strategic plans, media tours/events, press kits, bylined articles for clients: Anystream, Echo360 Lecture Capture, ThisNext.com, IncrediMail, [x + 1]

• Led, managed, mentored eight account executives daily

Kendra Peavy, Costa Mesa, CA (08/06-12/07)
Freelance marketing communications consultant serving clients in automotive aftermarket, healthcare and life insurance industries

Marketing Manager, Account Supervisor

• Conducted account/creative management, branding and strategic planning initiatives for life insurance, automotive and healthcare clients

• Managed creative development of trade materials, advertisements; wrote speeches and prepared materials for trade press events

Integrated Marketing Works, Newport Beach, CA (07/02-08/06)
Process-driven, boutique integrated marketing agency famous for food, nutrition, automotive aftermarket and professional services marketing programs

Creative/Account Supervisor

• Rose from Copywriter/Creative Assistant to Senior Account Executive to Creative/Account Supervisor during a four-year tenure

• Managed national/international accounts and campaigns in the $200k-$500k range within the food, nutrition, healthcare, education and destination industries—B2B, B2C

• Provided creative management, copywriting, account management, brand development, strategic planning, public relations, event planning, media analysis, presentations, new business/proposal development and team building services

• Trafficked up to 55 projects at one time, developed estimates, handled price negotiations

Advanstar Communications, Santa Ana, CA (07/00-07/02)
Global publisher and event production company creating content and marketing services for professional, automotive and entertainment industries

Operations Coordinator

• Produced international motorcycle consumer and trade shows: nationwide facility/contractor/ vendor interaction, floor manager, hotel contract negotiation, multi-million dollar budget management, service kit and press release development, sponsorship/kiosk/ad coordination

EDUCATION

University of Texas, Dallas
Graduate Certification in Executive & Professional Coaching

Chapman University
MFA, Creative Writing

University of California, San Diego
BA, Communication; Minor in Psychology